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Insightful

Engaging

Entertaining

Purposeful

Insightful

Engaging

Entertaining

Purposeful
What I do

I am a Creative
Brand Management
‍Specialist.

Currently, I’m working as a Group Creative Director with comprehensive experience in creative direction, brand planning & strategy, and various aspects of communication across multiple touch points - Developing and implementing effective communication campaigns for brand building and promotion – my core skills include brand communications, strategic marketing, product launches, expertise in insight mining and creative execution (film /TVC) across all media platforms and digital assets development.

01
feature films

CORPORATE & RETAIL EVENTS - SPECIAL EVENTS - VIRTUAL EVENTS - BRAND EXPERIENCES - ROADSHOWS - PRODUCT LAUNCHES - ENTERTAINMENT & SHOWS - GUEST MANAGEMENT & LOGISTICS

02
documentary and video projects

BRAND PROMOTION - CO - MARKETING ACTIVITIES - PRODUCT LAUNCHES & CAMPAIGN - MEDIA RELATIONS & PR

03
music vdeos

WEB DESIGN - VIDEO CONFERENCES - SOCIAL MEDIA MANAGEMENT - ENGAGEMENT ACTIVITIES - GAMING & ENTERTAINMENT - APP DEVELOPMENT - ONLINE VOTING SYSTEMS

sammyghai.com

Comic

Comic

Emotive

Emotive

Musical

Musical

Product

Product

Promos

Promos

Stylised

Stylised

About Me

Behind the scenes

I am passionate about stories. I believe everyone likes to be told one. For a few moments, if someone agrees to travel with your words, you must try to make it worth their while. I get a high if my work can make people react, sit up and take notice. I believe if something can be told emotionally, then the product or service can also be sold emotionally.

Never take the obvious path

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla posuere, quam ut mollis facilisis, magna orci congue ex, eu tincidunt sapien tellus efficitur mauris.
Anything around us is worth to be observed

Our work has little to do with the things you see and so much to do with the way you see them.
Mauris fermentum, est quis condimentum maximus, metus velit semper ligula, vitae egestas ligula diam eget mauris.

This is our mantra

Isaac Davis

John Reisman

Annina Brandel

Kay Adams

Erika Omatesu

Tony Lacey

Mary Wilkie

Loius Renault

Sam Felix

Meet the rewind
crew

As a video agency with emphasis on tecnology
and social impact, we see creativity

cases

HYUNDAI

Hyundai Beyond Mobility

Let me explain. As we step into the future, the way we move around will undergo a sea change. The key to the future of mobility is in advanced vehicle technologies like V2L 9 (Vehicle to Load), Hydrogen fuel cells, designing innovative lifestyle solutions, and aggressive pursuit of sustainability. Together, they bring alive the philosophy of Beyond mobility. The campaign constituted a launch commercial, followed by short thumb stoppers.

HYUNDAI

Knight Edition

CRETA has been the crown jewel of Hyundai line up. All thanks to the overwhelming love it has received since its inception in the country. In it's third iteration, the SUV was going to be introduced in an all-black avatar, named Knight Edition. The element of mystique and power was built around in the communication piece.

HYUNDAI

Hyundai SUV Range

As India's no.1 SUV maker, Hyundai wanted to connect with people's spirit of adventure. We found our inspiration in a superhit movie track from a 70s classic. The song was transformed into an anthem of freedom loving, adventure seeking SUV heads, ready to embark on new journeys.

HYUNDAI

Brilliant Moments

Hyundai shares a special bond with India, unlike anywhere else in the world. And Indians also have a special place for Hyundai in their hearts. The story began around two decades back when the brand touched down in the subcontinent that was opening economically. India was all set to embrace the automotive revolution andHyundai was just in time for the party. And what a run it was. From the word go, India forged a bond with the brand. And two decades later, we revisited the moments with an emotionally moving campaign that went on to become one of the world’s most watched automotive campaigns. It steamrolled everything and created a benchmark that is hard to beat.

HYUNDAI

Hyundai Hi-Buy

Group buying was a new doorway for growth Hyundai wanted to explore. But who in their right mind would agree to buy cars together? Unless, there was a big carrot for each of them! That was the consumer behavior at play when we launched Hy-Buy. An inherently Indian insight. “Don’t keep the secret in your stomach” was just the right device to drive the point home. An integrated digital campaign with informative film was launched. Users registered on Hy-Buy website www.hybuy.in and made advance payment to book the car. To gain more rewards, they had to collaborate by sharing this deal with their social network to participate in this program. More the people, better the deal!

HYUNDAI

Save My Game

Football is not a game. It is a religion. But, everyone is not religious. There are a few in the family and friends who feel left out while the game is on. And the fans of the game must bear the niggling. So, we spotted an opportunity. We took non fans out for a test drive and arranged for the fans to watch the game with an awesome experience!

HYUNDAI

What good is an SUV if it is not a CRETA?

Circa 2015. Hyundai opened up a pandoras box by launching their sub 4 meter SUV, CRETA. While theSUVs were big bulky heaving giants, here was a nifty SUV which brought the finesse of a well appointed car with the abilities of a fearless off roader. And the 2020 iteration was clearly taking the game to the next level. Therefore, we christened it The Ultimate SUV. It came. It saw. And the bookings are still going on strong.

HYUNDAI

Haq Hai Hamara (It is our right)

Covid-19 came crashing like a ton of bricks on people and businesses. It caught us off guard and at our most vulnerable. But it took us little time to bounce back and in still the spirit of hope. Haq Hai Hamara was conceived as an anthem of hope and positivity. It featured true life stories of brave hearts who did not cower in the face of adversity. But instead, took it upon themselves to lend a healing touch. India’s leading cinema luminary, Shah Rukh Khan came on board to represent and take the message to the people of the country.

HYUNDAI

#BeTheBetterGuy

Is there a safe car, or is there a safer driver? The truth is the carmakers puts everything and morein the vehicle to make it safe. But the real safety switch lies with the driver. Therefore, to cultivate good traffic etiquette is to guarantee safety for self and everyone else on the road. It is important to #BeTheBetterGuy on the road.

HYUNDAI

The Coming of Alcazar

Hyundai filled up the space at the top of its SUV line up with a seven seat Alcazar. The announcement was to be big, grand and exhilarating statement of what was coming soon.

cases

More Cases

Brands handled over the last 19 years

Let's build
something great together.

B244
Sarita Vihar,
New Delhi, India
Zip Code-110076

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